Coca-Cola's Positioning

A company's positioning is it's desireable place relative to competing products in the minds of target consumers. After viewing Coca-Cola's website, it is clear that their target market is individuals who are preteens to early 20s. Their website offers flashy colors, "fresh" music to listen to, and a link to their own facebook page, among various Coca-Cola challenges and quizzes. Coca-Cola's Original Coke has a few cometitors as well. Dr. Pepper's cola and Pepsi's cola are the two major competitors; while off-brands, varying in different regions, can also be classified as competition. I think that many individuals choose Coke's Original cola because it has been a long-standing brand, and because Coke strives to keep it's consumers coming back with effective marketing across the globe. Coke's prices are also competitve. While an Original Coke may be more expensive than off-brand colas, they are priced competitively with Dr. Pepper's and Pepsi's colas. Coke's product, price, place, and promotion have positioned it's cola to be relatively high in the minds of consumers.