Tuesday, February 3, 2009

Coca-Cola's Core Competency

Brand building is Coca-Cola's core competency. Coca-Cola is known throughout the world. Their image is respectable and dependable, which took them years to build. From generation to generation, Coca-Cola has been one of the most popular soft drinks available. Not only is it a favorite among many individuals, but it has become a household name. Their brand and logo are never mistaken, which is why consumers feel comfortable in purchasing Coca-Cola products. Coca-Cola is a cash cow in the soft drink industry. Being a reliable company, I believe that Coca-Cola will continue to remain profitable in the soft drink industry for many years to come.
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